Velonews, the American voice of competitive cycling, tasked our team with refreshing its online presence and coming up with a clean solution to display all content and daily posts.
Our Team was challenged with presenting huge amounts of content and information in a simple and clean user-focused experience and interface.
Original site was non-responsive, had a dated user interface, and had poor ad optimization.
Bike Reviews and Ratings are a big part of Velonews' focus, and having a readable and presentable digital version was a big task.
As a news outlet, Velonews is a big source during grand cycling events. As such (or because of this) we had to come up with landing pages that displayed up-to-date news in a clean, simple form.
Wireframes
After going through initial research, coming up with different user personas, and evaluating heat maps from the current site, we came up with different iterations of wireframe sketches.
Navigation
Being a leading cycling news organization, Velonews has news, gear reviews, ratings, and race coverage. All of this needed to be accessible through an intuitive and prominent navigation.
